Open Late Checkout

Designed for clients and creators, the Open Late Checkout x Capology hat is a bold statement piece featuring puff embroidery, custom side icons, and a back slogan that says it all: “because brand building never sleeps.”

Mar 19, 2025

Project: Open Late Checkout – Agency Edition

Overview:

A custom hat designed for brand builders who never clock out. Created in partnership with Open Late Checkout, this drop was built for clients, collaborators, and the community they serve. Worn at events, sent in mailers, and made to spark conversation.

Details:

  • Type: 5-panel snapback

  • Material: Cotton twill crown, contrasting bill

  • Colorway: Cream crown with navy brim

  • Decoration:

    • “OPEN LATE” puff embroidery on front

    • “COLLECTIVE” flat embroidery underneath

    • Custom green figure embroidery on both sides

    • Rear detail: "because brand building never sleeps"

Inspiration & Design Notes:

This hat is for the night owls of the creative world — the strategists, founders, and makers pushing brands forward after hours. Every stitch is intentional, from the bold front lockup to the side iconography and slogan on the back arch.

Who It Was For:

Open Late Checkout created this piece as a signature giveaway for clients and event attendees. It functions as both merch and message — a wearable expression of their ethos.

Outcome:

  • Units Made: 200

  • Distribution: Client gifting, conference & meetup giveaways, internal team wear

  • Result: Became a conversation starter at events and a recurring request from new clients.