Project: Feels Good – Dual Format Drop

Overview:

Whether you’re logging miles or lounging seaside, this drop was made to feel good wherever you go. Designed for the Feels Good brand, this capsule includes two custom running hats built for performance and a lifestyle snapback that nods to old-school streetwear roots.

Details – Style 1 & 2: “Feels Good” Running Hats

• Type: Technical 5-panel runners

• Material: Lightweight, breathable nylon with side perforations

• Colorways:

  • Red with white puff embroidery

  • Black with red puff embroidery

• Decoration:

  • “FEELS GOOD” puff-embroidered on front panel

  • Perforated side panels for airflow

  • Adjustable strap back

Details – Style 3: “Feels Good” Lifestyle Snapback

• Type: Structured 5-panel snapback

• Material: Cotton twill crown with contrast brim

• Colorway: Cream crown with black brim

• Decoration:

  • Front: “FEELS GOOD” in all-caps block lettering

  • Side: Custom Feels Good illustrated icon embroidery

  • Snapback enclosure with contrast button + eyelets

Inspiration & Design Notes:

This collection was about versatility — one foot in performance, one foot in identity. The runners are light, breathable, and designed to move. The snapback is for the downtime, the after-run hangs, and the all-day creatives. The phrase “Feels Good” is more than branding — it’s a way of life.

Who It Was For:

Created for the Feels Good community of creators, athletes, and friends of the brand. Designed for those who prioritize movement, mood, and making the most of their day.

Outcome:

• Units Made: 150 total across all styles

• Distribution: Direct-to-customer launch via IG and Shopify

• Result: The red runner sold out first. Seen across track clubs, beach days, and brand shoots — quickly became the go-to hat for all-day wear.