Project: Failed Founders Club – “FAILED” Hat for Failed Fest

Overview:

A hat that flips failure into fuel. Created for Failed Fest — a Utah-based event that celebrates the lessons, resilience, and stories behind failure — this snapback is for those who wear their scars with pride. A badge of honor for founders who keep showing up.

Details:

• Type: Structured snapback

• Material: Cotton twill crown with contrast brim

• Colorway: Cream crown with black brim and button

• Decoration:

  • Front: 3D puff “FAILED” embroidery in bold black

  • Left Side: Failed Founders Club circle patch

  • Right Side: “FFC” flat stitch logo

• Logo Placement:

  • Front center + both sides for full wraparound detail

Inspiration & Design Notes:

The design leans into honesty — sharp contrast, loud lettering, and placement that reads like a headline. The goal wasn’t to hide the word FAILED — it was to own it. The reversed “E” adds character and reinforces the idea that no founder's path is straight.

Who It Was For:

Designed exclusively for Failed Fest, a first-of-its-kind event in Utah created to destigmatize failure in the startup world. These hats were gifted to speakers, founders, and attendees — each one a reminder that failure isn’t the end, it’s the entry fee.

Outcome:

• Units Made: 100

• Distribution: Event giveaway + select post-event requests

• Result: Worn by top founders and speakers at the event. Demand sparked interest in a second run and potential FFC merch line.