Project: Failed Founders Club – “FAILED” Hat for Failed Fest
Overview:
A hat that flips failure into fuel. Created for Failed Fest — a Utah-based event that celebrates the lessons, resilience, and stories behind failure — this snapback is for those who wear their scars with pride. A badge of honor for founders who keep showing up.
Details:
Type: Structured snapback
Material: Cotton twill crown with contrast brim
Colorway: Cream crown with black brim and button
Decoration:
Front: 3D puff “FAILED” embroidery in bold black
Left Side: Failed Founders Club circle patch
Right Side: “FFC” flat stitch logo
Logo Placement:
Front center + both sides for full wraparound detail
Inspiration & Design Notes:
The design leans into honesty — sharp contrast, loud lettering, and placement that reads like a headline. The goal wasn’t to hide the word FAILED — it was to own it. The reversed “E” adds character and reinforces the idea that no founder's path is straight.
Who It Was For:
Designed exclusively for Failed Fest, a first-of-its-kind event in Utah created to destigmatize failure in the startup world. These hats were gifted to speakers, founders, and attendees — each one a reminder that failure isn’t the end, it’s the entry fee.
Outcome:
Units Made: 100
Distribution: Event giveaway + select post-event requests
Result: Worn by top founders and speakers at the event. Demand sparked interest in a second run and potential FFC merch line.
